From yesteryear’s jingles to today’s digital audiences
ViralGains’ platform lets clients build impactful video ad journeys, and create campaign flows. It offers consumers immediate feedback, and allows ad agencies to measure and optimize viewer sentiment. And while there’s debate about who invented drag-and-drop GUI functionality, we all know it’s fun to use. So Cogniance delivered on ViralGains’ vision of incorporating it into their software. To raise their platform’s functionality to a new level. And invite customers to build a campaign just by arranging blocks, easily linking them on the digital canvas. Cogniance’s human-centered design approach started with shaping the look and feel of the prototype’s UX and UI. Then, they coded according to three demo scenarios: creating a campaign from scratch, from a template, and viewing existing campaigns with data reporting. The tri-screen solution features login, campaign overview, and campaign canvas. Now, ViralGains has a winning prototype for agencies who set up campaigns for brands. Simple, creative, and effective.