Remember when ‘viral’ used to mean something sickly you wanted to avoid? But today, Boston-based ViralGains knows that having a video go viral is hitting the advertising jackpot. Their business is built on compelling video storytelling. Engaging viewers with relevant messages. And ViralGains had a smart, new idea: to create a unique interactive prototype for their clients in the ad industry. They partnered with Cogniance to leverage expertise with UX/UI design and software development. And get the show on the road.
Translating a big idea into a trailblazing prototype
For the savvy “Mad Men” and women of the advertising world, staying at the forefront of innovation is essential. The creative thinkers at ViralGains deliver highly contextually-relevant video ads. They’re improving the online advertising experience for both consumers and brands. And ViralGains came to Cogniance to create a POC design for a tool that would empower their ad agency customers. The goal: showcasing a rich drag-and-drop experience of ad-campaign creation.
From yesteryear’s jingles to today’s digital audiences
ViralGains’ platform lets clients build impactful video ad journeys, and create campaign flows. It offers consumers immediate feedback, and allows ad agencies to measure and optimize viewer sentiment. And while there’s debate about who invented drag-and-drop GUI functionality, we all know it’s fun to use. So Cogniance delivered on ViralGains’ vision of incorporating it into their software. To raise their platform’s functionality to a new level. And invite customers to build a campaign just by arranging blocks, easily linking them on the digital canvas. Cogniance’s human-centered design approach started with shaping the look and feel of the prototype’s UX and UI. Then, they coded according to three demo scenarios: creating a campaign from scratch, from a template, and viewing existing campaigns with data reporting. The tri-screen solution features login, campaign overview, and campaign canvas. Now, ViralGains has a winning prototype for agencies who set up campaigns for brands. Simple, creative, and effective.
Cogniance delivered on ViralGains’ vision of incorporating it into their software. To raise their platform’s functionality to a new level. And invite customers to build a campaign just by arranging blocks, easily linking them on the digital canvas.
Adding it up: a standout solution for the ad industry
Advertising is a multibillion-dollar industry, and fiercely competitive. So agencies seek innovative digital creativity for their clients, and ways to leverage multiple channels. ViralGains is the first truly consumer-centered video distribution platform. With Cogniance’s help, they have a dynamic new prototype that cleverly shows clients how an ad campaign will actually look. So ViralGains will bring something unique to market, and stay at the vanguard of digital innovation. While empowering their ad firm clients to focus on what they do best—telling unforgettable stories.
Building authentic connections
ViralGains has a winning prototype for agencies who set up campaigns for brands. Simple, creative, and effective.
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