Part-time Director of Marketing

Did you know...

...that car makers like Ford, Ferrari and a dozen other brands

outsource their car design to Pininfarina, an Italian car design company?

That's what we call Outsourced Innovation.

You don't have to be a car maker
to benefit from Outsourced Innovation

Did you know...

...that over 90% of fashion brands, including Chanel and Prada, rely on

Luxottica to craft their eyewear collections?

That's what we call Mass-Impact Craftsmanship.

You don't have to be a fashion brand
to benefit from Mass-Impact Craftsmanship

Did you know...

...that more start-ups pick Silicon Valley based Wilson

Sonsini than any other lawfirm, because the firm takes time

to understand and add value to the start-up's business?

That's what we call Business Centricity.

Learn how you can benefit from
Cogniance's Business Centricity

Location: Menlo Park, CA

Job Summary

Cogniance, a fast-growing Silicon Valley-based professional services software consultancy, is changing the way early-stage companies around the world turn great ideas into successful products. We act as “intelligence multiplier” to venture-funded software companies and innovation labs by putting together high-caliber teams capable of handling complex user experience, design, and technical challenges inherent in new product development. Since its founding in 2008 Cogniance has been a key driver of success of its many clients who have gone on to secure additional funding, get acquired, or go public through an IPO.

We are looking for a great marketing professional with a strong desire to explore the latest lead generation, social marketing, viral outreach, events marketing and plain old guerilla marketing to establish a brand presence and further accelerate customer acquisition for Cogniance.

As Director of Marketing you will play a key part in implementing our marketing strategy, creating, running and tracking marketing campaigns, and working with our lead generation group to generate qualified leads for our sales team. You will lead the marketing team and work closely with the sales team making sure our marketing strategy is implemented and aligned across all channels.

You will be responsible for:

Ownership of the Cogniance brand
Planning of campaigns
Tactical implementation of the company’s Marketing Plan, including preparation and running of marketing campaigns, assembly of marketing and PR components, lead generation activities
Research and identify potential customers
Create viral and social media campaigns
Develop content for company’s online presence
Participate in industry networking events on a frequent basis
Track response rates of company’s marketing activities
Coordination of development of marketing pieces for print and online
Develop procedures and streamline processes for marketing activities

Skills/Experience:

Strong passion for marketing
Strong analytical skills
Excellent verbal/written communication skills a must
Ability to work independently as well as in teams
Strong time management skills
Proficiency in Word, Excel, PowerPoint, GoogleDocs
Avid user of online social media tools and platforms including Facebook, Twitter, LinkedIn, WordPress, etc.
Exceptional attention to detail
Bachelor’s or Master’s Degree preferred

Personal attributes:

A positive attitude with a great personality
Outgoing and socially minded – there is a lot of networking events in our industry
Highly motivated, bright, and honest, a self starter with high energy
Be successful in a highly dynamic environment
Resourceful and Self-motivated
Able to work on multiple projects in parallel
Adapt to changing priorities without slowing down
Be effective under tight deadlines and time pressure

What we offer:

Cogniance offers excellent benefits and a competitive salary. The position is located in Menlo Park, CA. Cogniance can offer the right candidate very flexible working condition for this part time job.

If you are interested in this position, please send us detailed CV to cv@cogniance.com matching the title of the opening in the subject line. Only successful candidates will be contacted for the interview.